Collection: Protein Powder


Boosting your protein intake with protein powders is one of the best ways to promote weight loss and muscle growth & repair. But not all powders can give you the results you want— that's why you need high-quality, science-backed protein.

At MAX’S, we’ve been developing effective, science-based proteins since 1989. Founded by Australian Bodybuilding Champion Keith Ellis and Sport Scientist and Nutritionist Paul Kirkham, we’re 100% Australian-owned and operated with a reputation for two things: great quality and great taste. 

As one of the leading sports nutrition suppliers, we have an extensive range of premium-quality Australian made protein powders to help you get superior results. From fast-acting whey isolates to slow-release casein, to whey protein concentrate, mass gainers, bulk protein powder and fat burners – you’ll find the supplement to fit your needs.

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Still new to the whole protein supplements business? We're here to help you get familiar with the most well-known types of protein.

  • Whey Protein. The ideal choice for those who want to boost protein intake, or those who are looking to build muscle. Whey Protein contains an optimum blend of amino acids for building and maintaining human muscle, including the essential Branched Chain Amino Acids (BCAA's) that help regulate protein synthesis.

Whey Protein is derived from milk and comes in two main forms, Whey Protein Isolate (WPI) and Whey Protein Contentrate (WPC).

  • Whey Protein Isolate (WPI) - This form of whey is the purest, fastest acting and most expensive form of whey. It is generally recommended when a fast digesting and absorbing protein is required - for example, after workouts to quickly replenish trained muscle and promote fast recovery. WPI is very high in protein content - it usually contains over 90% protein.

  • Whey Protein Concentrate (WPC) - Like WPI, WPC is also derived from milk. WPC is slightly less purified than WPI, containing around 80% protein. It is a great all-round protein with an excellent balance of function, cost, and absorption and is the most widely used whey protein by athletes for these reasons.

WPC has an excellent profile of amino acids for building and repairing muscle, and is generally classed as a medium-digesting protein - making it great for using at any time during the day. It can also be added to other foods to boost their protein quality and is commonly found in products like protein bars

Many protein supplements combine WPI and WPC to provide the nutritional benefits of both products.

  • Casein Protein. Casein Protein is another milk-derived protein with different properties to whey. While the amino acid profile of casein protein is good for muscle growth, it's not quite as good as whey. But casein has some other benefits that whey does not. Casein protein has a structure that forms a gel in your digestive tract which slows digestion and absorption. This has several advantages in certain situations:

- Because it's slow digesting, casein leaves you feeling fuller for longer - which is great if you are taking a casein-based protein as part of a weight loss diet.

- Slow-digesting proteins like casein are better for taking in the evening before bed because they drip-feed your muscles with amino acids for many hours to give your body more time to recover and grow.

Casein proteins are often included in slow-release protein formulas, nighttime formulas, and in dessert mousse-type formulas due to their gelling properties.

  • Fat Burners. Perfect for those looking to lose unwanted fat. Fat burners is an all-encompassing term that describes a range of nutrients and compounds that help boost your body's natural fat-burning metabolism. Fat burners generally fall under a few different categories:

- Thermogenic nutrients: The term "thermogenic" literally means to produce heat, Thermogenic nutrients work by boosting your metabolism which burns calories and produces heat. Some examples of nutrients that fall into this category include caffeine, green tea, and capaiscin.

- Carb Blockers: Certain nutrients or compounds can interfere with specific body biochemistry to inhibit fat storage. For example, the fruit Garcinia Cambogia contains a compound known as Hydroxy Citric Acid (HCA) that has been shown to stop the conversion of excess carbohydrates into fat.

- Fat Metabolisers: Another class of fat burners actually help your body to mobilise fat stores and then burn this released fat for energy. For example, a herb known as Coleus Forskolin Can help stimulate the release of fatty acids from your adipose tissue, while another fat metaboliser, L-Carnitine, helps transport fats into muscle cells where they can be used for fuel.

A good fat-burning formula will generally take a multi-pronged approach by including a combination of different fat burners for optimum results.

  • Mass Gainers. The best option for those training to build maximum size, strength and power. Mass Gainers generally consist of a blend of carbohydrates and proteins, plus a range of other nutrients, all designed to help trainers pack on size, strength and muscle as fast as possible. We all understand the importance of protein for building muscle. But what many trainers don't realise, is that carbohydrates are just as important when it comes to building mass. Carbs provide the energy we need for hard training, and the nutrients energy your body needs to recover, replenish and grow between workouts. 

A good Mass Gainer should contain about 20 - 30% of a high quality protein like Whey, a good serving of clean carbs like maltodextrins, glucose, dextrose, or other food based carbs, vitamins & Minerals, plus other special nutrients like BCAA's for recovery, or cReatine and MCT's for energy.

  • Lean Gainers. Similar to mass gainers, but has lower carb content and thus less fat gains. Best for people who want to build mass but without the fat.


When it comes to protein powders, different types are suitable for different goals. Here are some recommendations based on specific fitness objectives:

Protein Powder: Fat Burners

Fat burners are protein powders that contain ingredients to stimulate metabolism and promote fat burning. They often include additional compounds like caffeine, green tea extract, or thermogenic ingredients to support weight loss efforts. These powders can also help preserve muscle mass during a calorie-restricted diet.

Protein Powder: Mass Gainers

Mass gainers are high-calorie protein powders designed for individuals who struggle to consume enough calories to support muscle growth. They typically contain a combination of protein, carbohydrates, and fats to provide a calorie surplus and fuel intense workouts.

Protein Powder: Lean Gainers

Lean gainers are similar to mass gainers but with a lower carbohydrate content. They are suitable for individuals who want to build muscle mass while minimising fat gains. Lean gainers provide a balanced ratio of protein, carbohydrates, and fats to support muscle growth without excessive calorie intake.

Protein Powder: Whey Protein or Whey Protein Isolate

Whey protein is a popular choice for increasing protein intake and supporting muscle growth as it’s quickly absorbed by the body and contains essential amino acids. Whey protein isolate is a more concentrated form with higher protein content and fewer carbohydrates and lactose.

Protein Powder: Casein Protein

Casein protein is a slow-digesting protein that provides a sustained release of amino acids. It can keep you feeling fuller for longer, making it a suitable option for meal replacements or as part of a nighttime shake. Combining casein with whey protein post-workout can further enhance muscle recovery.

Remember that protein powders are not magic solutions and should be used in conjunction with a balanced diet and appropriate exercise routine. It's always recommended to consult with a healthcare professional or registered dietitian before starting any supplementation regimen.


Boosting your protein intake with protein powders is widely recognised as one of the most effective ways to achieve a range of fitness objectives, from supporting weight loss, to promoting muscle growth and aiding in repair and recovery. 

Way back in 1989, our founders Keith Ellis and Paul Kirkham, set out to create what would become Australia’s favourite protein. They saw an opportunity to create genuine, effective, science-backed protein supplements that didn’t just provide nutritional and performance support, but that tasted amazing too. 

Today, as one of Australia's leading sports nutrition suppliers, we’re proud to offer an extensive range of premium-quality proteins, including bulk protein powders, designed to help everyone from average Joes to powerlifting athletes to achieve the results they’re after. 


Formulated for trainers, athletes, and health fanatics, MAX's efficient, high-quality Australian protein powders and supplements are the perfect support for your fitness goals, whether you're aiming to get shredded, burn fat, or increase your daily protein intake.

Still want to learn more about supplements? Our articles on protein and nutrition can teach you what you need to know.

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